Loading

Video Marketing

Video Marketing

Video Marketing

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.

Video is a Gold Mine for SEO It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

  • Video is a Gold Mine for SEO
  • Video Boosts Conversion Rates
  • Video is Easily Accessible
  • Video is Effective
  • Video is Emotional
Why Video?
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.
Types Of Video Conten?
  • Product Demo
  • Interviews
  • Testimonials
  • Event Videos
  • Explainer Videos
  • How-To Videos
  • Vlog
  • Webinars
  • Presentations & Talks
  • Tutorials
  • Reviews
    • What makes a good marketing video?
    5 Secrets of Super Successful Video Marketing
  • Center Your Video Around the Story, Not The Sale.
  • There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers.
  • Make your Video Feature the Best 10 Seconds Ever.
  • Use Humour in Your Video.
  • Optimize Your Video for SEO – Tag it Up.
  • Educate your Customers with Video & Prove Yourself.
    • Why is video important in marketing??
    Consumers like it because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.