Influencer Marketing
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.
Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.
As influencer marketing grows in popularity, so do myths and bad habits. People start looking for shortcuts to creating valuable, game-changing content, but shortcuts create chaos. To compensate for pushback, TapInfluence offers some rebuttal: First, there is no easy answer. Building success takes work, but it is accessible to anyone who is willing to put in the time and effort to meaningfully connect with their
audience. Second, you can do it at a fraction of the time and cost.
Not quite. Influencers usually have a smaller audience than celebrities, targeting a niche with content that appeals to people with common interests. That said, celebrities are influential, and are often used in conjunction with influencers in campaigns.
When a business decides to engage in influencer marketing they are confronted with two choices: do it in-house or hire a third-party agency to handle the details for them. There are pros and cons for both options, but most brands are choosing to go with an agency because it’s more cost-effective, and is time-efficient.